Placebo Affect

Recently I’ve been porting a lot of ecommerce websites from Yahoo’s shopping cart, Yahoo Store, to Volusion.

The two core reasons are the transaction fees and the nonflexable shopping cart.

Yahoo Transaction Fees

• Yahoo Charges anywhere from .75% to 1.5% of sales as a transaction fee on top of charge card fees from the credit cart companies.
• Yahoo does not refund these fees when sales are canceled or items are returned.
• Yahoo charges these fees even if the card is declined.

Yahoo Shopping Cart

• Yahoo’s shopping cart is not very flexable to match the look and feel of the website. This turns many shoppers off as they feel they may have been redirected to another site.
• Sites that use Yahoo Store default templates often look horrible and are not search engine friendly
• Many credit card companies will hold Yahoo manual payment transactions as the interface only shows the dollar amount, no detail like you often get with an interface from verisign/paypal.

This entry was posted on Sunday, June 24th, 2007 at 1:29 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.